Speaking Your Brand
Erin speaks with Carol Cox, Presenter and Trainer on public speaking, business storytelling, and women's leadership, about the value of creating frameworks.
They discuss:
What it means for a business to be scalable and saleable
Why you want to think in terms of what it would look like to sell your business even if you have no intention of doing so
The different forms of intellectual property for service-based professional businesses and how to protect them (copyright, trademarks, etc.)
Erin’s G.I.V.E. framework
The importance of having a speaker contract
The benefits Erin received from working with us in a VIP Day to create her signature talk
In Carol’s words…
“A framework is the repeatable process you use with your clients to help them achieve a particular outcome.
We have our own Signature Talk Canvas® framework that we created and use when we work with our clients on their presentations.
Your framework is your intellectual property (I.P.), which becomes an asset to your business.
My guest in this episode is Erin Austin, who is an intellectual property attorney and the founder of Think Beyond IP. She helps B2B professional services firms identify, protect, and leverage their valuable intellectual assets.”