Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) shares practical strategies to help coaches, consultants, and B2B professionals thrive.
Each episode explores how to deliver value to clients while protecting your intellectual property.
Through interviews with leaders in Leadership & Development, Coaching, and Consulting, you'll gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you're scaling or just starting, Scaling Expertise is your guide to transforming your business and protecting your most valuable assets.
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“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps 56 - The Value of Framing Your Services as a Product with Ellen Grace Henson
Understanding the value you bring to your clients is a critical insight into the path to success for those of us who provide expertise-based services. In this episode of Hourly to Exit, we got meta in our conversation with Ellen Grace Henson.
Eps 55 - 8 Business Problems that Have IP Solutions
This week’s solo episode of Hourly to Exit comes at my area of expertise – intellectual property (IP) – from the business side. The prerequisite for scaling your business is turning your expertise into intellectual property that you own or control so you can add complementary products or productized services to your existing services.
Eps 54 - Ladies, We Need to Understand Media Strategy with Mary Ann Pruitt
As expertise-based service-providing entrepreneurs, we might mistakenly believe that our business doesn’t require paid media advertising. If we plan to scale – to move from hourly to exit- we need to think about expanding our marketing reach beyond word-of-mouth or organic SEO.
Eps 53 - Taking Inventory of Your IP
I encourage my listeners to think about the intellectual property assets they are accumulating in their expertise-based services businesses so that they can scale their business to the next level.
Eps 52 - Mindset Over Matter: Learning to Spot Your Impediments with Jaclyn Mellone
I was so excited to welcome back my very first guest, Jaclyn Mellone, for a conversation about some simple, easy ways we can help ourselves to grow and succeed in our journey as women business owners and entrepreneurs. Jaclyn has moved from being a coach to running a media company, which also reminded us about a significant value we should look for in our business.
Eps 51 - Copyrights or Trademarks: Understanding Your Corporate Client’s Perspective
In this episode, recorded as a LinkedIn Live, Erin explores the importance of copyrights and trademarks. Each plays a distinct role in an expertise-based business, but they are valued equally by your corporate clients.
Eps 50 - How To Plan Your Entire Year on One Sheet of Paper with Laura Posey
Feel overwhelmed by the prospect of creating a traditional business plan? Laura Posey distilled this strenuous process into a one-page business plan.
Eps 49 - Do I Own It? Can I Use It?
When it comes to copyright, there are a few rules that can make all the difference between scaling your business and getting tripped up by the counterintuitive rules of intellectual property law.
Eps 48 - Finding the Full Fat Version of Your Business with Gill Moakes
I had the pleasure of speaking with a coaches’ coach, Gill Moakes, who helps purpose-driven women get to the next level of their business.