Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) shares practical strategies to help coaches, consultants, and B2B professionals thrive.
Each episode explores how to deliver value to clients while protecting your intellectual property.
Through interviews with leaders in Leadership & Development, Coaching, and Consulting, you'll gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you're scaling or just starting, Scaling Expertise is your guide to transforming your business and protecting your most valuable assets.
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“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps 47 - Non-Competes are Niche Killers!
Do you know my nickname for “non-competes”? “Niche killers.”
A non-compete is a provision that restricts your ability to seek and work with similar clients. And what is a group of similar clients? A niche!
Eps 46 - Making The Mindset Transition From Corporate with Betsy Jordyn
Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche.
Eps 45 - Contracts and Your KPIs
In this episode, I talk about the role that contracts and processes play in meeting your KPI objectives.
Key Performance Indicators (KPIs) are those metrics that are most critical to your business.
Ep 44 - Your Power: In a POA and in your Mission with Cathy Sikorski
According to statistics, 90% of women’s income is invested back into their families for nutrition, education, and healthcare. As the mother of a high school junior, I can definitely attest to this.
Eps 43 - How to Clone Yourself
It’s a busy day. You’ve ticked items off your to-do list but you still have plenty of things to do. And so you’re thinking, I wish I could clone myself so someone else could get things done?
Now you can!
Eps 42 How to Scale Your Business to Exit Bigger and Faster with Greg Alexander
Imagine a mastermind community whose sole focus is to help your professional services business reach the next level. You have to know I jumped at the chance to talk to Greg Alexander, founder of Collective 54, because that’s exactly what his organization does.
Eps 41 - Can I Use AI, or Will AI Use Me?
AI + IP = Proceed But With Caution
The implications of AI for expertise-based service providers are the subject of this episode. In addition to giving an overview of the AI technology presently and soon to be available, I review some important considerations when it comes to AI and IP, particularly in the realm of copyright law.
Eps 40- Unleashing Your Hidden Advantage with Patty Block
In this episode, our repeat guest, Patty Block, shares another brilliant concept to help women grow their businesses. 62% of women rely on their businesses for their primary income, yet 88% of these businesses generate less than $100,000 in annual revenue.
Eps 39 - Why Connection and Community are the Keys to a Profitable, Scalable Business with Kylie Hodges
The first time I saw Kylie Hodges’ website, one of the things that stuck with me was how she described her work: she helps clients grow their businesses “while working with their ADHD, anxiety, or depression.”