Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) shares practical strategies to help coaches, consultants, and B2B professionals thrive.
Each episode explores how to deliver value to clients while protecting your intellectual property.
Through interviews with leaders in Leadership & Development, Coaching, and Consulting, you'll gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you're scaling or just starting, Scaling Expertise is your guide to transforming your business and protecting your most valuable assets.
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“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps 38 - IP Tracking for New and Existing Materials
Making sure we identify, track, and protect the many IP assets that flow through our businesses is a common source of anxiety. That’s why I created the Asset Tracker (also known as IP Tracker).
Eps 37 - Leading With Intuitive Decision-Making with Shosanna French
A woman's intuition is a superpower.
I had a feeling I was going to love my guest Shoshanna French, and I was right. She and I had a powerful conversation about practical intuition, which is what her business Simple Spirit is all about.
Eps 36 - Your IP is Your Biggest Asset: Protect It!
An astounding 70% of the US domestic product is intellectual property. As expertise-based service providers, we are creating intellectual property (IP) every day.
Eps 35 - Small Business ESG – Here’s the Scoop with Christy Cook
Environmental, social and governance (ESG) is a term used to represent an organization's corporate financial interests that focus mainly on sustainable and ethical impacts.
Eps 34 - Journaling for IP Dollars
In this episode, I put a new spin on journaling to achieve your personal and business goals—keeping an IP journal. The goal of an IP journal is to document the who, when, what, and how of all your content and ideas at the time you create them.
Eps 33 -5 Hot Spots in Your NDAs
Non-Disclosure Agreements have become ubiquitous in US business these days because so much of our economy runs on Intellectual Property.
Eps 32 - Staying in Your Zone of Genius with Sarah Greener
Imagine if there was a way to get back a whole day of your busy week. That’s the goal of Sarah Greener, a specialist in helping women business owners find ways to focus on their high-creative tasks instead of getting bogged down with the minutia of running a business.
Eps 31 - The Secret Sauce to Scalable is Strategic with Staci Hauschild
I confess that I’m a nerd who loves other nerds, and Staci Hauschild is a self-confessed nerd about strategic plans. In this episode of Hourly to Exit, she and I talked about how essential it is for expertise-based service providers to figure out what to do, when to do it, and who should do it.
Eps 30 - Let Go and Love Your Services Agreements
I know most people hate legalese, and contracts seem full of that kind of language. But services agreements and NDAs are inevitable in today’s business world. They are the lifeblood that can make or break your business.