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Erin Austin Erin Austin

Why “Sales” Isn’t the Strategy

So many experts feel like selling means being pushy, aggressive, or transactional. But in my recent conversation with Anjel B. Hartwell (Scaling Expertise podcast, Ep. 110), she breaks down a very different path to growth.

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Erin Austin Erin Austin

Use AI, But Use It Wisely

In this LinkedIn Live, I broke down why every expertise-based business—whether you’re solo or running a small team—needs an AI usage policy to stay competitive and compliant.

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Erin Austin Erin Austin

AI and Plagiarism: A New Ethical Frontier

The current debate: Is using AI-generated content without attribution plagiarism?

Plagiarism means using someone else’s work or ideas without proper attribution. Generally, when we are talking about plagiarism we are talking about the ethical violation, not a legal violation, such as copyright infringement (check my prior newsletter for that discussion).

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Erin Austin Erin Austin

Can AI-generated content put your business at risk?

You know that feeling when you discover a new AI tool, and it feels like magic? Content created in seconds, reports written instantly, social media captions generated in a click. But… who actually owns that AI-generated content? Could you be unknowingly infringing on someone else’s copyright?

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FREE RESOURCE

CAN YOU COPYRIGHT YOUR EXPERTISE?

Use this easy, straightforward assessment to find out if your unique expertise can be copyrighted. You may be surprised to learn the truth!