The Determined FemPreneur Podcast
Erin speaks with Dr. Naieema Jackson, Sales and Operating Strategist,about serviced based entrepreneurs struggling to scale their businesses due to lack of knowledge on intellectual property.
They discuss:
The value service-based businesses gain from protecting their IP assets
How a strategic handling of your company’s intangible assets can catapult it toward greater global recognition
Steps you must take to build your business’ IP, maintain positive streams of income, and how to use them to help scale your business with ease
In Dr. Naiemma’s words…
“It’s a myth that protecting intellectual property (IP) only benefits larger businesses and is unsuited to smaller companies.
A strategic handling of a company's intangible assets can catapult small, local businesses toward greater global recognition.
In fact, the evidence is that small serviced based businesses that apply for patents, trademarks or designs are more likely to grow quickly and succeed than those that do not!”