Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) shares practical strategies to help coaches, consultants, and B2B professionals thrive.
Each episode explores how to deliver value to clients while protecting your intellectual property.
Through interviews with leaders in Leadership & Development, Coaching, and Consulting, you'll gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you're scaling or just starting, Scaling Expertise is your guide to transforming your business and protecting your most valuable assets.
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“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps 65 - Understanding Copyright Infringement: What Happens When You Cross the Line
In this episode of Hourly to Exit, we delve into the topic of copyright infringement. Copyright infringement occurs when someone violates the exclusive rights of a copyright owner.
Eps 64 - The Insurgence of AI In Your Business Understanding the Basics of Using AI in Your Business, the Responsibilities, and the Legal Consequences with Girija Patel
I recently had the honor of interviewing Girji Patel. We had an engaging discussion about the impact of AI on business and intellectual property rights.
Eps 63 - Why Copyrights are More Valuable than Trademarks
Are you a B2B professional services provider with corporate clients? Then this episode is for you.
Join me on Hourly to Exit as we take a deep dive into why copyrights are more valuable than trademarks in our line of work.
EPS 62- The Buyer's Perspective: What Buyers Look for in Your Financial Statements with Erica Goode
I had the pleasure of having Erica Goode, Fractional CFO to Coaches and Consultants, on the latest episode of the "Hourly to Exit" podcast, where we discussed some fascinating topics related to financial management, business growth, and the accounting industry.
Eps 61 - Leveraging Intellectual Property: Understanding What You Own and What You Can Use
In this episode, we dive into the topic of using intellectual property in your business. Have you ever wondered if you can use a certain asset or if you truly own what you think you own?
Eps 60 - Is Your Expertise Copyrightable?
Join me this week as we dive into the topic of "How to Copyright Your Expertise," where I share valuable insights into the copyright registration process.
Eps 59 - REPLAY: Let's Talk Trademarks with Radiance Harris
As I have been digging deeper into copyrights and contracts, I’ve been getting a number of questions about trademarks.
So, I thought I would replay this interview with Radiance Harris, an expert in trademarks from 2022, to answer your trademark questions!
Eps 58 - Building Authority by Writing Articles for High-Visibility Publications with Erica Holthausen
In the latest episode of E58, we had the pleasure of having Erica Holthausen as a guest. Erica shared her insights on writing articles for publication, building authority, and becoming a sought-after expert.
Eps 57 - To Quote an Expert: “Using Someone Else’s IP Might Cost You.”
As I talk to my listeners about their journey from Hourly to Exit, I assume they will be building Intellectual Property (IP) assets to sell to clients and the public. Well, unless you figured out how to reinvent the wheel, you may be inspired by or even using materials that another expert in your field created.