Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most. While no new episodes are being released, you can explore the full archive of conversations and strategies below.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) has shared practical strategies to help coaches, consultants, and B2B professionals thrive. The full catalog remains available for you to explore.
Across past episodes, Erin explores how to deliver value to clients while protecting your intellectual property.
Through past interviews with leaders in Leadership & Development, Coaching, and Consulting, you can gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you’re scaling or just starting, the Scaling Expertise archive is your guide to transforming your business and protecting your most valuable assets.
EXPLORE PAST EPISODES
Timeless insights are just a click away — stream all past episodes wherever you listen to podcasts.
“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps 63 - Why Copyrights are More Valuable than Trademarks
Are you a B2B professional services provider with corporate clients? Then this episode is for you.
Join me on Hourly to Exit as we take a deep dive into why copyrights are more valuable than trademarks in our line of work.
EPS 62- The Buyer's Perspective: What Buyers Look for in Your Financial Statements with Erica Goode
I had the pleasure of having Erica Goode, Fractional CFO to Coaches and Consultants, on the latest episode of the "Hourly to Exit" podcast, where we discussed some fascinating topics related to financial management, business growth, and the accounting industry.
Eps 61 - Leveraging Intellectual Property: Understanding What You Own and What You Can Use
In this episode, we dive into the topic of using intellectual property in your business. Have you ever wondered if you can use a certain asset or if you truly own what you think you own?
Eps 60 - Is Your Expertise Copyrightable?
Join me this week as we dive into the topic of "How to Copyright Your Expertise," where I share valuable insights into the copyright registration process.
Eps 59 - REPLAY: Let's Talk Trademarks with Radiance Harris
As I have been digging deeper into copyrights and contracts, I’ve been getting a number of questions about trademarks.
So, I thought I would replay this interview with Radiance Harris, an expert in trademarks from 2022, to answer your trademark questions!
Eps 58 - Building Authority by Writing Articles for High-Visibility Publications with Erica Holthausen
In the latest episode of E58, we had the pleasure of having Erica Holthausen as a guest. Erica shared her insights on writing articles for publication, building authority, and becoming a sought-after expert.
Eps 57 - To Quote an Expert: “Using Someone Else’s IP Might Cost You.”
As I talk to my listeners about their journey from Hourly to Exit, I assume they will be building Intellectual Property (IP) assets to sell to clients and the public. Well, unless you figured out how to reinvent the wheel, you may be inspired by or even using materials that another expert in your field created.
Eps 56 - The Value of Framing Your Services as a Product with Ellen Grace Henson
Understanding the value you bring to your clients is a critical insight into the path to success for those of us who provide expertise-based services. In this episode of Hourly to Exit, we got meta in our conversation with Ellen Grace Henson.
Eps 55 - 8 Business Problems that Have IP Solutions
This week’s solo episode of Hourly to Exit comes at my area of expertise – intellectual property (IP) – from the business side. The prerequisite for scaling your business is turning your expertise into intellectual property that you own or control so you can add complementary products or productized services to your existing services.