Undercharging Is Keeping You Invisible
The thing holding your business back isn’t strategy or skill, but the way you’re still shrinking to fit.
In Episode 115 of Scaling Expertise, we are joined by award-winning business coach Gill Moakes to dig into the real mindset work behind building a business that reflects your full value.
This isn’t another “just raise your rates” conversation. It’s about the quiet ways we unconsciously play small—through vague messaging, underpriced offers, and undefined methods—and how to shift into a more expansive, scalable business model.
This conversation is a wake-up call for every coach or consultant who’s great at what they do… but still stuck in cycles of burnout, confusion, or staying invisible.
Here’s what this episode drives home for every expert entrepreneur:
Redefine what “playing big” actually means. It’s not about chasing more platforms, more followers, or more hustle.
Real growth happens when you get radically clear on what success looks like for you—and make decisions that align with that vision, not someone else’s algorithm.
Codify your client journey into a method. If your work lives only in your head or on 1:1 calls, you’re capping your growth.
Systematizing your coaching process not only saves you time but it builds trust, positions you as an expert, and creates scalable offers that don’t rely on your daily presence.
Speak in real language. Coaches often default to jargon that sounds inspiring but doesn’t land. If your potential clients can’t recognize themselves in your message, they’ll keep scrolling.
Simplify. Humanize. Use the words your audience actually uses to describe their pain and desires.
Raise your bar and your pricing. Undercharging isn’t noble. It’s a disservice to you and to your clients. Pricing isn’t just about numbers; it’s about positioning.
High-impact clients want to invest in results. You’re not selling hours—you’re selling transformation backed by a process.
Protect what you’ve built. In a world where AI can replicate surface-level content in seconds, your original frameworks, voice, and perspective are your intellectual property and your edge. Don’t just build it. Own it. Protect it.
Ask yourself:
Where are you still undervaluing your voice, your method, or your message, when the next version of your business is asking you to take up more space?
If you're ready to grow in a way that feels clear, aligned, and genuinely scalable, this episode is for you.
P.S. Want to scale your coaching business without becoming a content machine? Listen to the full episode here.
Let this be your nudge: You didn’t build all of this just to stay small.
Using (or thinking about using) AI in your business? Make sure your AI tools aren’t breaking your contracts—or your clients’ trust.
Book an AI Clarity Session with Erin to get expert legal and ethical guidance tailored to how you use AI. In just one hour, you’ll walk away with a clear, compliant, and confidence-boosting plan.