The Hourly to Exit Podcast

The transformation of an expertise-based business from an unscalable, income-focused business to a scalable and saleable, profit-focused business is a journey.

Host Erin Austin, attorney and consultant, and the Hourly to Exit podcast gives you a front row seat on that journey.

Through conversations with expert guests, other expertise-based business owners and the occasional solo episode, Erin brings the “explain it simply and clearly” style that she’s known for to share tips, tactics, strategies–and even some legal know-how–to help your businesses progress from a freelance lifestyle gig to a wealth building saleable asset and beyond.

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“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”

- Rochelle Moulton

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Eps 86 - Licensing Series Part 2:  Using Master Licenses to Amplify Your Reach Through Strategic Partnerships

In this episode, Part 2 of 3, we dive into another edge case for licensing your expertise. What to do when you don't have a large enough audience to support a traditional licensing program? I use a real-life example to demonstrate how leveraging other people's audiences (OPA) can be a game changer for reaching a wider audience with your licensed materials

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