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What is keeping you small?
You’re not sure you have the legal rights you need for your training or product.
You’re afraid your competitors or contractors will steal your ideas.
You don’t know where to start to create scalable revenue.
You aren’t alone.
The majority of B2B professionals have a similar business model where they provide custom services that are directly tied to the hours they work.
Time = money
The only way to get out of this 1:1 equation is to leverage the assets that you own.
If you are ready to stop playing small, here’s the equation to grow your business, legally, safely and profitably.
Make sure you have the legal rights to use the materials in your offers.
Safeguard your ideas from being used or reused by clients and contractors without your permission.
Turn your ideas into scalable and recurring revenue streams.
Work with
Find out how to grow your expertise-based business legally, safely and profitably.
You have a client concentration problem because there are only so many clients you can serve at a time.
You have a revenue concentration problem because all of your revenue comes from a single stream (type) of revenue.
You have an earner concentration problem because when you aren’t out there delivering services, you aren’t making any money.
You have a revenue ceiling problem because there is only so much you can charge for a workshop or a coaching session.
You have a cash flow problem because you are subject to the feast and famine cycles of custom services sales.
You have an impact problem because the transformation you offer is accessible only to those who can afford your bespoke services.
You have a profitability problem because you can’t get more efficient if you start every engagement from scratch.
You have a positioning problem because you aren’t developing a signature solution that only you are known for.
If the only way you make money is YOU providing CUSTOM SERVICES, you are losing the leverage game
They are the most prestigious, they feed your creativity, and they pay the most.
You are worried that scalable (i.e., less expensive) offers will detract from, or destroy, your custom offerings.
But they are also a dead end if you want to grow by increasing profit rather than increasing hours.
I can hear you squirming. Custom Services are the gold standard!
Your income and impact have plateaued.
Your income and impact have plateaued because you are reliant on custom one-on-one services, and the only way to earn more and reach more people is to work more. No thanks.
You need to build a business with revenue streams that can scale. You need to create assets that you own and control. Assets that can generate revenue without you.
IP is required to scale your business.
You’re here because many experts--perhaps including the business coach you are currently working with--told you that the way to scale is to package your knowledge into a product you can sell, such as a book, training course, or webinar, or to create productized services that can be delivered efficiently.
They are 100% right.
The prerequisite for scaling your business is turning your expertise into intellectual property that you own and control.
The benefits of owning and controlling intellectual property:
Eliminate the earnings cap by creating new revenue streams that are independent of you and your time.
Increase profit by developing systems and templates that increase efficiency and decrease the cost of delivery.
Stabilize cash flow by adding recurring revenue options.
Capture new clients that would otherwise not be able to afford your custom services.
Grow your authority.
Magnify your impact by creating and reaching new audiences.
Work with
Find out how to grow your expertise-based business legally, safely and profitably.
WHEN YOU ARE READY TO MULTIPLY YOUR INCOME AND YOUR IMPACT THINK BEYOND IP IS READY TO HELP!
Before you invest your precious resources in products, licensing programs, group training or even digital courses, you need to answer three important questions about your content:
Do I own what I think I own? If I don’t own it, do I have the right to use it?
Am I doing everything I need to do to protect my ideas?
How do I create income streams that don't require so much of my time?
You don’t want to be on the receiving end of a cease and desist letter from the owner of materials you don’t have the right to use. At best, you’ve wasted money and momentum. At worst, you’ll incur legal fees and permanently damage your reputation.
You don’t want to find out too late that you failed to put the protections in place to prevent clients, subcontractors or facilitators from using your materials without you.
Whether you are working alone or with a business coach, TBIP partners with you and your team to create the legal foundation required to transform your expertise into assets that you own and control so you can create new scalable revenue streams and reach new audiences.
We LOVE business coaches, but only TBIP has the legal expertise and the corporate experience to bring expert focus to the issues that matter most to you and to your corporate clients in developing, protecting and leveraging intellectual property assets.
Work with
Find out how to grow your expertise-based business legally, safely and profitably.
“I was surprised by how little of my time it took for you to produce high-quality work products I can use to power my business. I expected to need to spend more time explaining the nuances of my business, but you were efficient and quickly understood what I was trying to accomplish and how to protect my interests now and in the future. “
Heather Burns, Upside ESG Inc.
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