Aggressively Human with Jessica Lackey and Meg Casebolt
In the age of AI-generated content, content repurposing, and ideas being “created” with a screenshot of your site, the question of ownership is more urgent than ever:
How do you protect what you’ve created when so much of what you’re creating lives online?
In this episode of Aggressively Human, we’re joined by Erin Austin, founder of Think Beyond IP, to dig into what intellectual property really is, what you can protect, and how to turn your expertise into an asset—not just a deliverable.
Takeaways
What counts as intellectual property under U.S. law (and what doesn’t)
The difference between copyright, trademark, patent, and trade secret
The moment a copyright becomes enforceable (and how to register it)
What happens when you use AI to write, create, or ideate (and what that means for copyright)
Why most service providers accidentally give away their IP in contracts, and how to fix it
When and how to cite your sources ethically (even when it’s not legally required)
None of us has the same experience. None of us views the world through the same lens. None of us has had the same conversations with our clients. Like all those things combined to create each of our unique points of view and our own experience that we're bringing to the table with our clients, with our audiences. And so I don't want anyone to forget how valuable that is. You know, in a world with AI, and I know that's where we're going, but it's still so important.
~Erin Austin