Scaling Expertise Podcast

Unlock the power of your expertise and scale your business while safeguarding what matters most. While no new episodes are being released, you can explore the full archive of conversations and strategies below.

Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) has shared practical strategies to help coaches, consultants, and B2B professionals thrive. The full catalog remains available for you to explore.

Across past episodes, Erin explores how to deliver value to clients while protecting your intellectual property.

A woman with short curly gray hair wearing a striped shirt, smiling, and standing with her hands clasped.

Through past interviews with leaders in Leadership & Development, Coaching, and Consulting, you can gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.

Whether you’re scaling or just starting, the Scaling Expertise archive is your guide to transforming your business and protecting your most valuable assets.

EXPLORE PAST EPISODES

Timeless insights are just a click away — stream all past episodes wherever you listen to podcasts.

“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”

- Rochelle Moulton

Erin Austin Erin Austin

Ep: 106 -  The Power of Identity Marketing With Veronica Romney

Marketing strategist and author Veronica Romney joins me to discuss how entrepreneurs can scale their expertise while building a brand that truly connects with their audience. With 17 years in marketing—from corporate roles to consulting and speaking—Veronica has seen firsthand what works (and what doesn’t) when it comes to scaling a business.

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Ep: 105 -  How to Scale Your Business Without Burning Out with Celi Arias

I had the pleasure of sitting down with Celi Arias, an entrepreneur, business strategist, and creator of the Grown Ass Business Method. Celi has spent her life building, running, and fixing businesses—from launching her first venture as a kid to working as a COO in the startup world and coaching business owners to scale with confidence.

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Ep: 104 -  Build a Stronger Business Through Brand Clarity with Suzanne Tulien

I’m sitting down with Suzanne Tulien, founder of Brand Ascension and a self-proclaimed "brand clarity expert." With a deep passion for helping professionals uncover and articulate their unique value, Suzanne shares how she empowers businesses and solopreneurs to harness the power of authentic branding to stand out and scale.

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