Ep: 110 - The Secret to Sustainable Business Growth: Sales Strategies with Anjel B. Hartwell
In this episode of Scaling Expertise, I am joined by Anjel B. Hartwell, a seasoned business development strategist, to uncover the secrets of sustainable growth through authentic sales and relationship-building. Anjel shares her journey from corporate sales to helping businesses scale through strategic partnerships and personalized outreach.
We discuss how business development differs from traditional sales, the importance of cultivating genuine connections, and why a long-term mindset is key to success. Anjel also breaks down actionable steps for entrepreneurs and experts looking to expand their reach without feeling pushy or transactional.
If you're ready to rethink sales and build a business that thrives on meaningful connections, this episode is for you!
Key Takeaways:
Business Development vs. Sales: Business development is about fostering long-term relationships, not just closing deals.
The Power of Personalization: Generic outreach doesn’t work—craft messages that show you’ve done your research.
Follow-Up is Key: Persistence and consistency build trust and increase conversion rates.
Networking with Purpose: Focus on quality connections rather than mass outreach.
Value-First Approach: Lead with value before asking for anything in return.
Resources Mentioned:
🔗 Be Heard By Millions & Live Your Destiny: A Creative Age Leader's Guide To Speak, Sell, Serve & Succeed – Get it on Amazon or download the free eBook.
🔗 Wealthy Life Readiness Quiz – Take the quiz here.
Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.
Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/
Scaling Expertise YouTube Page: https://www.youtube.com/@Scalingexpertise
More About Our Guest
Anjel B. Hartwell
Anjel B. Hartwell is an internationally known author, artist & evolutionary alchemist. A Be The Change “Movement To Watch” Award Winner and one of America’s Premier Experts, she’s appeared multiple times in major media. Creator, Executive Producer & Host of 14X Award Winning & Apple #1 Internationally ranked Wickedly Smart Women Podcast, 3X Award Winning Top 50 Internationally ranked Leading Visionaries Podcast, International Impact, Global Book & BookFest Award Winning author of Be Heard By Millions & Live Your Destiny, she's hired to consult with high achieving visionary leaders who are called to be the Vanguard of the Creative Age.
Find Our Guest
Music credit: Paphos by Mountaineer
A Team Dklutr production
For a full transcription of this episode, click here.