In this episode, Radiance Harris and I talk about all things trademarks, including--but not limited to:

A broad overview of trademarks, copyrights, trade secrets and patents

The trademark registration process

The nitty-gritty of trademark protection in your expertise-based business

The many benefits of getting an experienced trademark attorney on your team early.

The ownership issues that regard intellectual property are very different from the ownership issues in almost every other area. We may have some printers and monitors as part of our company, but the real value as service providers is our expertise.

In order to find out what we actually own, we need to do legal due diligence. Legal due diligence tracks a piece of property from its creation to its current owner.

Welcome to my conversation with Manja Horner. Many of us have been burned by poorly built courses in the past, or by having our own learning product flop. So, what are the best ways to create a course?

Manja shares her expertise as a learning designer to show us how to use our intellectual property or thought leadership to create transformative learning experiences for our clients.

Join me as I talk with Katie Burkhart, founder of MatterPulse and self-proclaimed jargon slayer, about the direct connection between purpose, value and profit. Katie helps teams on a mission develop intentional strategies that maximize both their time and their impact.

Today I’m chatting with Carol Cox, founder and CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. We’ll talk about the tendency for women leaders to gravitate towards women-only events and working only with women, and why that’s a problem.

In this week’s episode, I visit with Alastair McDermott, founder of The Recognized Authority. Join us as we chat about the benefits of a niche, what horizontal and vertical niching and specialization means, and why you shouldn’t be afraid of narrowing the pool of potential clients.

Today, I’m visiting with Rochelle Moulton where we explore several of the concepts in her book, the Authority Code. We start with the difference between “authority” and “expertise” and, yes, there are several meaningful differences.

In my interview with business broker, Kate Vriner, we have a step-by-step conversation about selling a service-based business. We followed the path of a hypothetical woman who starts a lifestyle business to provide income and flexibility to one who makes the mindset and operational shifts required to create a saleable business.