Scaling Expertise Podcast

Unlock the power of your expertise and scale your business while safeguarding what matters most. While no new episodes are being released, you can explore the full archive of conversations and strategies below.

Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) has shared practical strategies to help coaches, consultants, and B2B professionals thrive. The full catalog remains available for you to explore.

Across past episodes, Erin explores how to deliver value to clients while protecting your intellectual property.

A woman with short curly gray hair wearing a striped shirt, smiling, and standing with her hands clasped.

Through past interviews with leaders in Leadership & Development, Coaching, and Consulting, you can gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.

Whether you’re scaling or just starting, the Scaling Expertise archive is your guide to transforming your business and protecting your most valuable assets.

EXPLORE PAST EPISODES

Timeless insights are just a click away — stream all past episodes wherever you listen to podcasts.

“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”

- Rochelle Moulton

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How to Create Learning Experiences that Transform Your Clients [Asset Building] with Manja Horner

Welcome to my conversation with Manja Horner. Many of us have been burned by poorly built courses in the past, or by having our own learning product flop. So, what are the best ways to create a course?

Manja shares her expertise as a learning designer to show us how to use our intellectual property or thought leadership to create transformative learning experiences for our clients.

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How Thought Leadership Powers You and Your Business with Carol Cox [Authority Building]

Today I’m chatting with Carol Cox, founder and CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. We’ll talk about the tendency for women leaders to gravitate towards women-only events and working only with women, and why that’s a problem.

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Will Your Business Be Ready to Sell When You Are Ready to Exit?

This podcast is for you if you are the founder of a service based business whose product is expertise, which has stable revenue, and you understand who your best clients are; if you’re doing work you love, but have hit an earnings plateau and are looking for ways to work through it; if you want to build a business that can thrive into the future.

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