From “Me” to “We”: Scaling Beyond Yourself with Alex Carter
What happens when your brand outgrows you?
Negotiation expert Alex Carter joins Erin Austin to share how she evolved from a one-woman powerhouse to the Ask For More Group expanding her impact while protecting her intellectual property. From hitting the limits of her own time to realizing “me, me, me” isn’t sustainable, Alex opens up about the real decisions behind building a legacy brand.
If you’re still winging it with your contracts or ignoring your IP, Alex’s insights and cautionary tales will have you rethinking how you safeguard your business for long-term success.
Key Takeaways:
From Personal Brand to Group Impact — Alex shares how she moved beyond a solo practice to build the Ask For More Group, expanding her impact while protecting her name and legacy.
The “Me, Me, Me” Branding Trap — Learn why sticking to a personality-driven brand can limit your reach and why it’s crucial to shift to a scalable business model.
Think Like a Scientist — Alex explains how adopting a testing mindset helped her experiment with new formats and offerings without fear of failure.
When Capacity Hits a Wall — Hear the moment Alex realized she couldn’t deliver more without a team and systems to multiply her expertise.
The Hidden IP Clause That Hurts — Erin and Alex unpack how seemingly small contract clauses — like recording or licensing rights — can cost you control of your work.
AI & Protecting Your Voice — They discuss the rising threat of AI cloning your content and what steps you need to take now to safeguard your voice and likeness.
Lessons Even Lawyers Learn the Hard Way — Despite being a negotiation expert and lawyer, Alex admits the missteps she made early on with her IP and contracts.
Scaling with Integrity — Together, they highlight how to grow your impact without sacrificing your values, your sanity, or the unique value you bring to your clients.
Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.
Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/
Scaling Expertise YouTube Page: https://www.youtube.com/@Scalingexpertise
More About Our Guest
Alexandra Carter
Alexandra Carter is the Everett B. Birch Innovative Teaching Clinical Professor of Law at Columbia Law School. She is a world-renowned negotiation trainer for the United Nations, Fortune 500 companies, civil rights agencies, and more. In 2019, Professor Carter was awarded the Columbia University Presidential Award for Outstanding Teaching, Columbia’s highest teaching honor. Her first book, Ask for More: Ten Questions to Negotiate Anything, was published by Simon & Schuster in May 2020 and became an instant Wall Street Journal Business bestseller. Professor Carter is a frequent media commentator on negotiation and pay equity for women, with appearances on Good Morning America, MSNBC’s Morning Joe and MSNBC Live, Hardball with Chris Matthews, the CBS Early Show, and NPR Marketplace. Professor Carter’s TEDx talk, entitled “How to ask for more – and get it,” was released in July 2024, designated as an Editor’s Pick and then promoted to TED.com, where it has been watched by more than a million people worldwide.
Find Our Guest
Music credit: Paphos by Mountaineer
A Team Dklutr production
Blog Transcript:
Erin Austin: Hello everyone. Welcome to this week's episode of Scaling Expertise, where we talk about scaling our expertise and we talk to experts who have scaled their expertise. This week I am super excited about my guest, Alex Carter, who I've had the pleasure of working with, a phenomenal woman, very successful, and uh, we are gonna have a lot to talk about.
This could be very, very. Um, applicable to your businesses. So before we dive in, welcome Alex. Thank you, Erin. I'm excited to be here. I'm gonna have, I mean, very impressive bio. We will have the bio with the episode, so I encourage you to go there. But, uh, for here, Alex, would you introduce yourself to the audience?
Alex Carter: Sure. So yes, my name's Alex. I, you know, by day I am a law professor. I teach mediation and negotiation, and in my quote unquote spare time, I also run a training and consulting practice called Ask for More. Where my colleagues and I travel all over the world and we basically help people and companies be heard.
So, uh, we help people learn the approach to negotiation that I developed and put in a book called Ask For More. And now that we've taught to many, many hundreds of thousands of people all over the globe.
Erin Austin: Yeah. And just to add that, uh, she is a negotiation trainer for the United Nations Fortune 500 companies, civil right agencies, and more so she really knows her stuff.
Well, thank you for, for joining us. So of course, this is the Scaling Expertise Podcast. So we, I, we will talk about negotiation, but I really wanna talk also about how you have scaled your business now. Many of us, you know, you're not, well, tell me, have you been in corporate or have you always been in academia?
Alex Carter: No, I have been in corporate. Okay. So early on before law school, I worked for a very large investment bank in one of those, you know, consummate corporate environments. Mm-hmm. And then after law school, I was a practicing litigator at a very, very large firm. Right. So, very corporate environment. So yes, I, I, you know, I spent.
I guess you could say close to 10 years working in a more corporate environment. And since then I've been in academia and became what I describe as an accidental entrepreneur. Mm-hmm.
From Genius in the Room to Global Stages
Erin Austin: Along the way. Yeah. Well that is, so you understand the challenge of going from kind of selling your time. Certainly lawyers are notorious for that.
Mm-hmm. Yeah. And uh, and like making that shift to, you know, you know what, you know, you're really good at what you do when you get in the room. You can be the genius, I call it, being the genius in the room where you get to the point where, you know, if I want to. Grow. I can't always be the genius in the room.
And that you need to find other outlets for getting people access to your expertise. And so tell us about, um, what led up to, you know, how you became, you know, one, an author, two speaker, and um, as well as developing your training programs.
Alex Carter: Sure. Well, the, the speaking part came first, Erin, you know, and I, I realize looking back that teaching people and training and being at the front of the room facilitating learning is something that I have always enjoyed.
If I go as far back, even as high school, I can see, you know, the types of activities I was engaged in and the things I really liked to do, uh, were in that zone. But it really started even in law practice. Um, I one time gave a presentation to a group of partners on a, you know, matter I was working on, and one of them at the end of that said, you know, you're really great at the front of a room.
We should be putting you in front of our associates and our clients. And she did just that, right? She saw something, you know, so I think sometimes. You know, we might be too close to our expertise even to know what we're good at. And so listen to the people around you as a lesson, I would say, um, that I've taken from my experience.
So I started teaching there and that gave me the foundation to apply for a professor position at Columbia Law School where I went to school and got my jd. And I have to tell you, I was really shocked to get it. I remember thinking I have. You know, not as much expertise as some of the people in the pool.
Um, but I focused on what I did have. I was young, I had vision. I had energy. I was closer to what the students needed, and, and I knew more of what they needed than many people who'd been out many years. Um, and I traveled a path similar to the path that, you know, many Columbia Law School students, uh, take.
Erin Austin: Mm-hmm.
Alex Carter: So I used all of that. And in 2008 moved over from full-time corporate law practice to full-time academia Thereafter. It's interesting, I think it was the next year I started getting calls from local law firms or other people who looked, I think Erin, they were going down the directory of who teaches negotiation related stuff.
Mm-hmm. In New York. And who's a professor and who could we bring in? So I would start to get things here and there, but it was, it was really in around 2012 that I started to notice a serious uptick in the number of inquiries I was getting. Um, more law firms, more in-house departments, and then. The United Nations, they called me because someone canceled.
Erin. They had a professor and a speaker who was scheduled to, um, give a presentation. That person canceled and they called me and I remember thinking, do I really like, I'm not an expert in the un. Can I do this? But, uh. I guess lesson two, I decided to bet on myself and I said, absolutely I can do this.
Mm-hmm. And I gathered a lot of information, did a lot of homework, went in, blew the doors off it. They really loved my presentation. They invited me back over and over again. So it kind of grew organically.
Betting on Your Herself Again and Again
Erin Austin: Mm-hmm. That is amazing. And so from the part that grew organically to the part like, okay, I am intentionally going to the next step.
I am going to create, uh, you know, assets that can be exploited without me. Like, was there a point where you kind of just felt, I. I've grown as much as I can in this role, or was there something else happening?
Alex Carter: I, I feel that all the time, Erin, I maybe I'm like your audience, but I don't have a super high risk tolerance.
You know, I, I have never been the person who's like, I'm gonna sell everything I have and I'm gonna go west, right. And figure out what I'm doing. I have always preferred to build things step by step, and in some ways. I'm being really honest here. Sometimes I don't take the next step until it's clear that I've hit a wall or that the, the place I'm at now mm-hmm.
Is not working. I've got it. It's time for me to take that next step. Mm-hmm. So I was doing a ton of speaking whenever I was not at Columbia, over the summers, over breaks, I was getting lots of calls and every single time I would step off stage, somebody would say to me, this was wonderful. Where can I read more about your work?
And I realized that I was recommending other people's books. And so one day I just thought to myself, no, that's it. I'm, I'm not doing another event where I have to recommend somebody else's work. I'm gonna bet on myself theme. Mm-hmm. And put what I know into a book, because I think there's a hole out there in the market.
It turned out there was. I wrote a book proposal. The book sold, um, a lot of publishers wanted it. And so in 2020 asked for more was launched into the world, and that's when things really started to pick up. And up until that point, I had been completely a solo operation. I was, I was doing speaking, I was invoicing, I was scheduling.
And I realized that if I wanted to grow and scale, I had to bet on myself once again and hire. Um, and so I started part-time. I ended up then with a full-time person. Then we needed another person, and I, once again, I started full time. We scaled that part-time, we scaled that to full-time. So today in Ask For More, we have, uh, two full-time employees and a fleet of like contractors and, um, workshop trainer collaborators and many, many people who contribute to making the enterprise what it is.
But I built that all step by step.
Mantra for Staying in Your Zone of Genius
Erin Austin: Yeah. One of the things that many of us have trouble with is delegation. Like, can anyone else, you know, do it as well as I can? And, you know, which is ironic because, you know, part of what you do is help people, you know, kind of grow in that way. But did you have trouble being able to let go and what did you put in place to help you get
Alex Carter: No, Erin?
Not at all. Uh, yes, I sure did. I. I felt like I, I built what I had accidentally. Right? Once again, I'm full-time, uh, law professor, and so this was something that I fit into the corners of my day, my week. Mm-hmm. My month on breaks. And I think I was in denial about how many clients I had until I brought on a part-time person and she said, do you have any idea?
Right? Mm-hmm. You're really doing a lot of business. You need help. Mm-hmm. So. I had a student around the time Ask for More came out. I had a very wise student who actually was around my age. He came back for a mid-career, LLMA Master's at my law school, and he shared with me one day his mantra, and he told me that his mantra when it came to delegation, but also thinking about what opportunities to pursue is this only do what only you can do.
Mm-hmm. I've used that as a yardstick so many times. Mm-hmm. You know, on big projects I got an offer to write a textbook and I realized I, I really wasn't feeling called to do that. And I thought, is this what only I can do? No, it's not. Mm-hmm. I'm gonna let that pass me by. I'm gonna pursue other projects instead.
But also when I look at my week, I now thanks to myself. What are the things that only I can do? Right. And everything else is an opportunity for somebody else. So thinking about back when I was a solo person, I was terrible at invoicing. You know, I, I really, I'm not great with scheduling. And we now have a wonderful senior executive assistant, Danielle.
Who loves to do those things. Mm-hmm. And is truly talented at keeping many, many different threads together and organized. She's in her zone of genius, so I can be in my zone of genius. We are partners together. Mm-hmm. And so I would say, repeat that to yourself. Only do what only you can do. And when you think about that and really drill down on it, you're gonna see that the amount of stuff that only you can do.
Is actually pretty small. Yes. And a lot of it is a tremendous opportunity for someone else.
Erin Austin: That is, I love zone of genius. I'm a huge believer, not only, you know, for the reasons, you know, for uh, for added value, but just 'cause I'm really lousy at anything else. It's like, why it could take me all day to like, you know, figure out how to program something or put something in a CRM, like, why, why am I doing this?
Exactly. But you know, when we people think about scaling, I think they automatically, which is. You know, you're such an interesting use case because I think, yeah, books like I, I think, feel like that's the first thing people think like to create some sort of digital or product that they can sell, but they forget that a huge part of scaling is also people having other people who can do something more efficiently or maybe sometimes just less expensively than you.
Because we are the most expensive resource in our business. And so anytime. We delegate to another resource that we can stay in our zone of genius and do something with a greater, uh, value than that scaling too. It's not just about, you know, creating products, which I think really trips some people up sometimes.
Alex Carter: Yes. You know, I think there are so many different ways to, to scale and. If anyone else out there is an accidental entrepreneur like I am, I just wanna say that if, if scaling revenue or scaling business feels intimidating to you, think about scaling impact. You know, who is it that you want to help? You know, who do you want to reach?
And when I think about that. The fact that now, you know, the, the most recent milestone in my business is the creation of what we're calling the Ask for More group. You know, it's, it's a recognition that I'm a limited resource, right? Mm-hmm. There's only so many places I can be at once, and I also have a family.
I'm a mother of a teenage girl. I got a lot going on at home as well, you know, and many roles to play and thinking about the people that we want to impact. I knew that, you know. I have many connections to people who are outstanding trainers and facilitators. I've worked with them closely for a decade or more.
I know them, I know their values. Again, only do what only I can do is every speaking opportunity, something that I'm going to be best suited to. Mm-hmm. Know it's not. So let's expand our resources. And I'll never forget, Erin, the, the first time I saw one of my trainers. Delivering, uh, you know, a keynote.
Mm-hmm. And she comes from a different background than I do, and the way she could speak to people in the room mm-hmm. I could never have done it. I could never have achieved that same impact. And I remember looking at that, feeling so much happiness and pride and saying, this is why we scale. Mm-hmm.
Opportunity for her, it's impact for more people. And frankly it feels like legacy for me. You know? Absolutely. Like leaving something behind that I hope will survive me. Mm-hmm.
Erin Austin: You know, speaking of legacy, you know your program's called Ask For More, you're also have your own brand is Alex Carter, and how do you kind of balance the two?
Like what's Alex and what's Yes. You know, kind of not Alice that survives Alice, you know, kinda,
I think we froze. Uh oh. Okay. Are, am I back now? No. Oh,
Alex Carter: we're
Erin Austin: back. We're
Alex Carter: back. Okay. All right. We'll, we'll fix that. So, okay. Okay. So I, the last thing I heard was ask for more group and you're Alex Carter. Yeah. That's the last I heard. So, I dunno if you wanna repeat that and then, yep.
Erin Austin: Yeah, so speaking of which, you know, you have asked for more and, but also you are a brand as Alex Carter too.
So how do you balance the two? Like who, where does Alex stop and start versus the ask for more group, which would be another form of legacy?
No, what happened?
Alex Carter: It, it literally, it, it's, so when I,
Erin Austin: okay.
Alex Carter: And I don't know. I don't know. What's happening on either side? The first time it said I might be unstable, and this time it gave me no message. But you were pixelated and I couldn't hear you at all. That's
Erin Austin: crazy. All right. Am I back now?
Alex Carter: Bunny chance?
You are back. You're a little pixelated for me, but your voice is totally back. All right, we're gonna try again. Oh my goodness.
From Personal Brand to Legacy
Erin Austin: So that brings up, you know, Alex Carter is a brand and ask for more is a brand. And so how do you balance the two to make sure that you, you know, have legacy honestly, in both places?
Alex Carter: Yes. That, that too has been step by step. Or you could say trial and error. You know, I. I think sometimes the decisions we make as entrepreneurs, I'll speak for myself, can feel really weighty as though, you know, if it doesn't go exactly the way I want, that I've failed in some way.
And I like to tell myself and tell other people that this is all data. It's running an experiment, right? Like think like a scientist as you're running your business. Mm-hmm. You're running experiments all the time. You're running experiments on branding, on pricing, right? On mission, on products. And so there's always room to say, well that was interesting here what we, here's what we learned, and how do we apply that?
So. Initially, yes, the entire brand, um, was centered around me. You know, even the website is, the original website is Alex Carter asks a s ks.com. Um, that was. Somewhat by necessity, Erin, I don't, I don't know. Can't get alex
Erin Austin: carter.com.
Alex Carter: Well, I could not get alex carter.com. That was taken by a very lovely coach for introverts.
She looks fabulous. So, um, you go Alex and ask for more.com. I'm not sure how explicit we wanna get on your podcast, but um, it also features a brunette woman asking for more, but she's asking in somewhat of a niche area. Um. Oh, that's great if you're catching me right. So, um, so I wouldn't recommend typing ask for more.com into the browser unless you're looking for something very specific.
So, um, so we didn't do that. We ended up doing Alex Carter asks, and. It's so funny how an accidental thing like that almost ends up becoming the center of gravity of the brand. And indeed, a lot of what I was selling were my own keynotes workshops, even some digital courses that I recorded and, um, made available for purchase.
And over time I started to think, you know, there's a limit once again to my capacity as a person. And also, I'll be honest. Me, me, me is, is actually not my brand. The thing I love most is when I go back to my job at Columbia, it's training and empowering the next generation of people to soar higher than I have and to do more and to have more legacy and more impact.
And so I wasn't gonna be satisfied just being Alex Carter. And so over the last year, that's when we decided that the Ask for More group deserved its own branding, its own website. And once again, we're taking that step by step. Initially, people would call for me and I would say, no, I, I cannot go to, um, it, it, you know, the far reaches of Europe.
In April, I'll be in the classroom. Let me introduce you to someone fabulous. I've worked with for a decade and. We started booking people. Mm-hmm. I mean, it was absolutely tremendous. It was, you know, six figures in revenue on other trainers before the website was launched. So sometimes you just have to take the leap of faith when you run into a wall.
Once again, this is how I make decisions. I've hit the wall of my own capacity, my time, my energy, my, my devotion to my job at Columbia simply doesn't allow me to do all of this. So it's time to make a change. And we just started. And so now, you know, we're gonna scale that as well. I, I want to be thoughtful about the people we're bringing in.
We're keeping the number small, but we're looking to have a big impact.
Protect It or Lose It
Erin Austin: Right. So I mean, obviously when I'm, when I talk about intellectual property, a lot of times when I talk to my guests, you know, intellectual property was always kind of a thing out there. Yes. But you, as a lawyer, I'm sure it was always top of mind, but how did you think about, as you grew your business, about how important like owning and controlling your own IP would be for you?
Alex Carter: Yes. You know, I, I grew up Aaron after law school. Every presentation I did, if I came up with new material right, I would put a, you know, copyright at the bottom right. Uh, 2025. Mm-hmm. Alexandra Carter in the Columbia Mediation Clinic. But you know, it's amazing even for a lawyer, you know, I was told back when I sold my book, you know, you can't, um, basically copyright the title of your book.
But that was as much instruction as I was given. Mm-hmm. And, um, it really took. You know, a couple of years for me to think about. Okay. I, I think there's more to think about here. And, you know, I am a litigator. I did some intellectual property work, but I didn't do it on this individual level, and I need some help, right?
Mm-hmm. So, once again, limits of my own capacity, thinking about. Only doing what only I can do. And that's when through a network of entrepreneurs, I was connected to you. Right? And so once again, I would say even for lawyers, okay, the first thing they teach you in law school is hire counsel. Right? I mean, you know, you can't do it all yourself.
Yes, you can achieve some synergies, but. I would say I was somewhat attentive, Aaron, but not attentive enough. And if I could go back, I would've hired help earlier. Mm-hmm. Because I think you, you know, we see it even on TikTok, right? Somebody goes viral for something, one of these content creators, and then somebody comes in, right?
Mm-hmm. And trademarks. Mm-hmm. And then all of a sudden they've lost out on Yes. Tremendous upside. Mm-hmm. Really, if you are out there as an entrepreneur. It's never soon enough to make what could be, you know, really a, a, you know, a reasonable investment toward protecting you and your substantial upside.
Erin Austin: Yeah. You know, that's a great example, and this is a, a lawyer example of, um, there is a lawyer who, who created, uh, templates for online lawyers, for online businesses. And she used this term legally legit. And it was the first time I ever saw it and, you know, and then suddenly I just started. Seeing it like everywhere.
Mm-hmm. And if you look now, she doesn't use it at all. 'cause I suspect she hadn't protected it. It became, she was kind of one of the leaders in the space and everyone started using the term legally legit. And so she had to like, okay, time move onto something new. But, uh, yeah, you know, the cobblers. Shoes.
Is that the term? Like that?
Alex Carter: It's, it's so true. It's so true. I, I, I can't tell you. I feel like half of the lawyers I know are the worst at reading the boilerplate. You know? I mean mm-hmm. Uh, so yes. So higher. Mm-hmm. Once again, make the investment.
Erin Austin: Very few lawyers are generalists. We know what we know and you know, when someone ask me to do, I'm like, I don't dabble.
I don't know it. I'm out. You know?
Alex Carter: No, no. I got all kinds of calls after law school and I was like, no, I don't do traffic. I don't do criminal. Okay, so. Yeah, it's uh, yeah. Yeah.
Erin Austin: I don't know that anyone can even do that anymore. The law is so diverse and, you know, I can't imagine anyone could be a generalist anymore.
Alex Carter: Yeah.
Erin Austin: Responsibly, frankly. Mm-hmm.
Alex Carter: Yes.
Protecting Your Work in a Changing World
Erin Austin: So how about contracts? So, oh, that's another thing that people, I. You know, kind of don't worry about until something goes wrong. And I imagine a lot of people, they have corporate clients, they are handed a agreement by their corporate client and then they have to figure it out from there.
And it's tough, you know, I mean, I haven't asked to review agreements that are, say, worth $10,000, but. I, you know, they pay me. It's a portion of that, and I know it can be tough, but investing in contracts, how, what are your thoughts about that?
Alex Carter: Oh, once again, mm-hmm. I, I wish I had done more sooner again.
Mm-hmm. Because I have a legal background, I. I'm surrounded by lawyers. I did get somebody early on in my career who shared with me a draft contract she had, um, she had more experience than I did in the speaking space. And so, um, between that and some research, I had at least, you know, a bare bones contract.
Once again, I was a one woman operation, you know, doing it all. Um, and so I had at least some protection again. Also because of my background in litigation and as a mediator, I put a mediation clause in my contracts mm-hmm. That any disputes Right. We agree that we're gonna go to mediation first mm-hmm.
Before we do anything else, so, mm-hmm. I, I do think that a dispute resolution clause is really, really, um, important. But I would say that I was less attentive to other things that would've been really helpful to me. For example, there, you know, some clients like to record your, uh, content. How long do they have permission to use it?
Yes. At what point do they need to pay a licensing fee? Mm-hmm. You know, and I, I think now about certain clients that. Have my stuff in perpetuity. Yes. I mean, fortunately I think the fact that I'm very captivating live has helped me. Right. You know, and sometimes people have called me back even, um, after having my stuff in their library.
But you know, I would say, you know, tap your network as much as possible. I think the more people you can ask, because. I always say this, Aaron, conflict is a testing mechanism. Every issue you have is something that then it tests your contract, right? And how well you've drafted it. Yes. And half the time that I've made additions to my contract is because something came up, right?
Mm-hmm. So somebody canceled on me a week out. Did I have a deposit clause in there? I did not. Right. So that type of thing. Um, so I'm very fortunate that I haven't had any major, um, issues at all. Uh, you know, any, any disputes or problems relating to work. Thank goodness. You know, but I, I also didn't protect myself as well as now I know I could have.
Erin Austin: Yeah. I would say the most frequent mistake that I see in contracts is that the, remember to say that my preexisting materials stay with me. Mm. They got that right. But along with that, preexisting materials carve out will be a license to the client.
Alex Carter: Right.
Erin Austin: And how broad is that license? Is that license, you know, in perpetuity.
Right. Worldwide derivatives, righters of license. Right. You know, and all. And I, you know, when I talk about this issue, I'll put up a, a provision, a sample provision that has this very broad, uh, licensing language. And I'm like, if you look here, every single one of these rights are the rights that a copyright owner has.
So you have just licensed for no additional fee, all the rights in that material that you have. And I see that, yes. Unfortunately too often. And so that, yeah. And so that was kind of pre ai, you know, now it's still an issue post ai. But now, you know, I recently just last week spoke to a client. It's like, I want something that says, you'll not put this in ai.
It's not gonna be, you know, um, digested via ai. And, you know, and, and at the end of the day, I mean, we can. Take your stuff and make derivatives of it without ai, but people feel very sensitive about the idea that they're gonna take their speech or their writing, whatever it is, and put it into AI and create other materials from it.
You, you know, because just the variety of things that can be made with AI instantly. Yes. You know, so,
Alex Carter: oh, I mean, it's, it's unbelievable what people can create now. Mm-hmm. So that's really interesting. I do think with ai. Potentially we're gonna have more help in drafting and reviewing our contracts, right?
Mm-hmm. Because, uh, there, there are tools that, you know, that can help. And also you have professionals who can help. Um, but it's gonna bring with it its own issues.
Erin Austin: Yes.
Alex Carter: Yes. Every day, every day.
Erin Austin: And I, uh, you know, just the ability to recreate people's. Name and likeness. You know, even the, you and, and there's their, uh, their voice.
You know, that technology's getting better every single day.
Alex Carter: Yes. People could create a keynote of me, like, put my stuff into ai and it could be bought Alex, you know? Yes. That is truly dystopian, Erin. Wow. Yeah, that is true. That's
Erin Austin: very true. Well, this has been fantastic. Now tell me what is new and exciting happening at, uh, ask for more.
Alex Carter: Yeah, so I would say, Erin, the thing I'm, I'm most proud of this year is our ask for more group. So, and we were able to secure, ask for more group.com. Okay. So remember, not ask for more, ask for more group. It's wonderful. And there you can see, you know, all of the different areas of expertise, uh, that we have under the Ask for More umbrella.
So whether you are looking to speak to people in the legal space, we have folks with substantial big law experience, or people who have spent time in the nonprofit or the education spaces. We have lots of different expertises and backgrounds that mean that. You can have someone coming into your institution at a price that works for you and also with a background and experiences that are going to speak to the people in the room.
It's something I'm really, really proud of. So that's the thing that I'm most excited about this year. Just have gotten tremendous feedback, uh, from our, our clients and looking forward to more.
Erin Austin: Fantastic. Well, I know people wanna follow you, find out more about you. I know. Ask for more groove.com. Where else can people find you online?
Alex Carter: Sure. So, uh, you can't escape me, Erin, on LinkedIn and Instagram. I'm there so. Please do write me slip into the dms. Let me know that you listened to this podcast and what you took from it. And of course, I'm there on my website, Alex Carter asks.com. Last thing I would say is that, uh, last year I delivered a, uh, TEDx talk called Ask How to Ask for More and Get it.
It was actually promoted to Ted. Um, and it now has more than a million views on, uh, ted.com and uh, related sites. So check it out.
Erin Austin: Fantastic. We will make sure we put links to that in the share notes. Thank you so much for joining me today, Alex. Very generous of you to share your time and your experience with us.
Alex Carter: Well, thanks for your expertise, Aaron, and it's been my pleasure.