This is how experts lose control of their expertise.

I was reading an article on Forbes.com about the growth of freelance management consulting marketplaces. Catalant is one of the larger platforms that corporations use for buying professional services (think Upwork for corporate consultants).

Maybe you’ve hit a revenue ceiling. After all, there is only so much you can charge for a workshop.

Maybe you’ve hit an impact ceiling. Your workshop is transformative, but you are reaching only one client at a time.

Most likely, you’ve hit both.

It isn’t impossible to fix mistakes. Very few are fatal in the work that we do. But it is almost always more expensive to fix a mistake than to take the extra time to do it right in the first place.

The terms “business model” and “revenue model” are often used interchangeably. I’m going to nerd about the differences for just 200 words. 🤓

When IP is registered, it is obvious who owns it. However, the IP typically created by and for your expertise-based business (e.g., the deliverables) is rarely registered.

There has been a lot of chatter about the imminent demise of non-competes nationwide.

The FTC is concerned with non-competes between an employer and an employee that restricts the worker from competing against the employer after the employment relationship ends.

The name of my business, Think Beyond IP, is core to my message that there is value in our businesses beyond the assets we immediately think of as IP, such as books, courses, and software (i.e., products).

Do You Own What You Think You Own? Knowing the answer to this question is fundamental, whether you want to scale now or seed the ground to someday sell your expertise-based business.

Do you know my nickname for “non-competes”?

Niche killers.

A non-compete is a provision that restricts your ability to seek and work with similar clients. And what is a group of similar clients? A niche!