It isn’t impossible to fix mistakes. Very few are fatal in the work that we do. But it is almost always more expensive to fix a mistake than to take the extra time to do it right in the first place.

The terms “business model” and “revenue model” are often used interchangeably. I’m going to nerd about the differences for just 200 words. 🤓

When IP is registered, it is obvious who owns it. However, the IP typically created by and for your expertise-based business (e.g., the deliverables) is rarely registered.

There has been a lot of chatter about the imminent demise of non-competes nationwide.

The FTC is concerned with non-competes between an employer and an employee that restricts the worker from competing against the employer after the employment relationship ends.

The name of my business, Think Beyond IP, is core to my message that there is value in our businesses beyond the assets we immediately think of as IP, such as books, courses, and software (i.e., products).

Do You Own What You Think You Own? Knowing the answer to this question is fundamental, whether you want to scale now or seed the ground to someday sell your expertise-based business.

Do you know my nickname for “non-competes”?

Niche killers.

A non-compete is a provision that restricts your ability to seek and work with similar clients. And what is a group of similar clients? A niche!

If you serve corporate clients, a non-disclosure agreement (NDA), also commonly referred to as a confidentiality agreement, is often the first step in your business relationship.

NDAs are used to protect proprietary information, such as financial statements, new products, details of marketing campaigns, and information regarding distinctive operating procedures.

You know how to read a balance sheet, even though you aren’t an accountant.

You post on LinkedIn, even though you aren’t a social media manager.

You’ve perfected the 4-minute egg (which apparently cooks for only 3 minutes), even though you’re no chef.