Last week’s newsletter struck a chord. As experts, we have all been victims of someone “borrowing”, aka stealing, our work. We don’t want to be that bad guy.

Copyright law provides the owner of the copyright in a work—

Let’s practice the Golden Rule of Copyright.

Do onto others as you would have them do onto you. That means it is our duty to make sure we don’t intentionally or accidentally infringe someone else’s copyrights.

Everyone wants to know how to license their intellectual property. Completely ignoring the fact that they are already licensing their IP to their clients.

People often confuse copyrights and trademarks. Both are types of intellectual property protection, but they serve different purposes and protect different types of work.

In business, "leverage" is like using a tool to make our efforts more impactful. Think of it as a way to boost results without adding more work or spending more money.

Last week I covered auditing your assets – first variable of the three part equation (Audit + Protect = Leverage) for turning expertise into recurring revenue.

Here is a fundamental truth that you will hear me repeating, ad nauseum: Owning Intellectual Property is required to scale your expertise-based business. Period. Mic drop.

Can you believe it's been three years since I started this newsletter? Time flies when you're having fun, right?

If you are anything like me, your head is still spinning, just a bit, from 2023. 😅

However, I was able to regroup during the blissfully slow period between Christmas and New Year’s and do some deep thinking about what my goal for 2024 is.