The Business Society Podcast
Erin speaks with Melissa Houston, a Certified Public Accountant, about the importance of having an exit strategy for your business by identifying, protecting, and leveraging those hidden and overlooked assets in your expertise-based business.
They discuss:
The assets that you may already have in your business which are ripe for leveraging
How to protect a range of assets from internal and external threats
What goes into selling a business that operates under your name
In Melissa’s words…
“Yes, a service-based business can have powerful and valuable assets — they just happen to be intellectual, rather than physical!.”