The Business of Authority
IP consultant and lawyer Erin Austin of Think Beyond IP joins Jonathan Stark and Rochelle Moulton to discuss how best to leverage your intellectual property.
They discuss:
When you might decide to give your content away to spread an idea vs. keep it close for revenue generation.
The role of registering and monitoring various elements of your intellectual property.
How to decide whether you’re ready to license your knowledge (hint: it’s not for beginners).
Using licensing to scale your business and create a saleable asset.
“The key (to make your firm saleable) is making sure that it's something that can run without you…you wanna make sure that you've developed that independence.”
—EA