Soloist Women
How can you scale as a soloist in the expertise space? You turn your expertise into assets that will work for you.
They discuss:
The eight business problems we create for ourselves when we only provide custom services.
The “buckets” of intellectual property and how to think about them in your expertise business.
How to decide which of your ideas make sense to protect and nurture.
“The key (to make your firm saleable) is making sure that it's something that can run without you…you wanna make sure that you've developed that independence.”
—EA