Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most. While no new episodes are being released, you can explore the full archive of conversations and strategies below.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) has shared practical strategies to help coaches, consultants, and B2B professionals thrive. The full catalog remains available for you to explore.
Across past episodes, Erin explores how to deliver value to clients while protecting your intellectual property.
Through past interviews with leaders in Leadership & Development, Coaching, and Consulting, you can gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you’re scaling or just starting, the Scaling Expertise archive is your guide to transforming your business and protecting your most valuable assets.
EXPLORE PAST EPISODES
Timeless insights are just a click away — stream all past episodes wherever you listen to podcasts.
“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps. 93 - IP Everywhere Means IP Trouble Is Everywhere
In this episode, I used the example of a parent recording Little Johnny’s play to walk through all of the IP issues–and the trouble we can get in.
Eps. 92 - REPLAY: Do You Own What You Think You Own? Ownership is the Building Block of Recurring Revenue
Let’s dive into the critical role ownership of intellectual property plays in scaling your business. Whether you're a budding entrepreneur or an established business owner, this episode is packed with invaluable insights into securing and leveraging your intellectual assets.
Eps. 91 - Behind the AI Curtain: Sourcing: A Look at the Data That Powers Generative AI
In our latest episode, hosted by Erin, we dive deep into the complexities of AI training data, exploring its sources, legal ramifications, and evolving landscape.
Eps. 90 - AI-Generated Content and Copyrights: Where Human Creativity and Technology Collide
In our latest episode, host Erin dives into the intersection of artificial intelligence and copyright law. This insightful conversation unravels the nuances pivotal for entrepreneurs leveraging AI for business growth.
Eps. 89 - From Ideas to Assets: Protecting Your Big Idea with CEO Nate Hecker
Attention, content creators and business innovators!
I'm thrilled to share some insights from the latest episode of Hourly to Exit. We had the pleasure of hosting Nate Hecker, CEO of Big Idea, as he unveiled the future of intellectual property management.
Eps. 88 - Unintentional Collaboration: How to Accidentally Give Your Contractors Co-Ownership of Your Work
This insightful episode covers how joint ownership of copyrighted work can arise when we don’t use written agreements with our contractors.
Eps. 87 - Licensing Series Part 3: How to Legally Use Someone Else's Content
If you are creating a licensing program, you need to be confident that you have the right to use all of the content in your materials. If you are using any content you did not create, you need to listen to this episode.
Eps 86 - Licensing Series Part 2: Using Master Licenses to Amplify Your Reach Through Strategic Partnerships
In this episode, Part 2 of 3, we dive into another edge case for licensing your expertise. What to do when you don't have a large enough audience to support a traditional licensing program? I use a real-life example to demonstrate how leveraging other people's audiences (OPA) can be a game changer for reaching a wider audience with your licensed materials
Eps 85 - Licensing Part 1: How to License Your Expertise When You Provide Bespoke Custom Services
Are you a high-value service provider looking to leverage your expertise without a traditional licensing or certification program? Tune in to the latest episode of Hourly to Exit, where we explore innovative ways to create leverage in your business through licensing.