Your Data is a Goldmine
Most consultants and service providers don’t have a data problem. They have a data usage problem.
In Episode 118 of Scaling Expertise, I sat down with systems strategist and Karvel Digital CEO Kronda Adair to talk about how to stop drowning in spreadsheets and start using your business data to actually scale with sanity.
This isn’t a tech tutorial. It’s a wake-up call. Let’s make your systems smarter so your decisions get easier.
Here’s what Kronda wants every expert to remember:
Your data is strategy. If you’re storing content, client notes, or systems in disorganized documents and folders, you’re sitting on a goldmine you’re not using.
Spreadsheets ≠ databases. Most of us misuse Google Sheets to track complex, multi-dimensional data. Tools like Airtable (or other relational databases) allow you to see, tag, search, and manipulate your info in ways that actually support scale.
Automate with intention. Automation without insight just creates faster messes. Before you plug in a tool, map your process. Get clear on what’s happening, what’s working, what’s manual, and where things break. Then (and only then) optimize.
Visibility > volume. Kronda shared client stories where simply visualizing the right data led to better client management, smarter offers, and more focused decisions. You don’t need more data. You need the right view of it.
Systems create freedom. It’s not just about scale, it’s about peace. Whether it’s recovering 15 hours a week or finally stepping out of your inbox, smarter systems make space for rest, creativity, and next-level growth.
Anytime you're changing how you're fundamentally doing something, there's always gonna be a learning curve.
Ask yourself:
Where am I making decisions based on memory… when I could be using real data?
If your business is growing, your systems need to grow with it. Don’t wait until it breaks.
Your business already has the data. The question is: are you using it or just storing it?
P.S. Want to see what “getting Kronda-fied” looks like? Dive into the full episode here.
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