Blog

Erin Austin Erin Austin

Ready to Scale? Let’s Make 2025 Your Year

You’ve audited your intellectual property. You’ve taken the steps to protect it. Now, it’s time for the most exciting part of the APL (Audit Protect Leverage) framework: Leverage.

Read More
Erin Austin Erin Austin

No protection → No leverage

I have a running list of all the ways business coaches talk about scaling without talking about intellectual property.

To be clear, I 🥰 business coaches, but I cannot overstate the importance that legal protection plays in scaling your business.

Read More