People often mix up copyrights and trademarks, but as intellectual property protections, they’re designed to serve different needs—and understanding these differences can help you maximize your business’s value.

Copyrights protect original works of authorship, like the books, podcasts, or training materials you deliver to your clients.

I have lots of ideas. Some I even refer to as Big Ideas. 🧠

As an expert, you have lots of ideas too, both big and small.

Is it possible to protect your ideas?